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U.S. Motorcycle Sales Boom Amid Pandemic

Some Highlights:

* “This is my 21st year,” said Eric Dorn, owner of EDR Performance, a service shop located in Portland, Oregon, specializing in high-performance work, “and five of the last six months have been record sales months. Not just good months, but best-ever months. I think we’re up over 30% for the year.

* Colin Miller, M/C Public Relations – Media Coordinator at American Honda Motor Co., Inc., reports that off-road motorcycle sales in May 2020 were 172% of sales in May 2019 while on-road motorcycle sales in May were 103% during the same time period last year.

* Marcus DeMichele, Street Motorcycle Sr. Communications Specialist, Yamaha Motor Corp., U.S.A., states, “Our reports indicate dealer warranty registrations for retail sales during May and June are extremely positive in all categories, with sales volume in the off-road motorcycle segment and RV products (ATVs and SXSs) leading the way.”

* “For us, we’re not able to release the sales figures,” said Roy Oliemuller, Corporate Communications Manager for BMW North America, “but I can tell you May sales of this year exceeded May sales of last year. We’re going through month-end close today, and we expect June to also be strong.”

* “Despite the economy’s current landscape, Suzuki’s motorcycle and ATV retail sales have been remarkably strong over the last two months,” Rachel Anderson, Suzuki Motor of America, Inc. Lead, Press Relations & Marketing, wrote in an email to Roadracingworld.com. “We believe these unprecedented times have given powersports enthusiasts, the opportunity to experience different ways of transportation as well as give them a new sense of what freedom feels like when riding a new Suzuki motorcycle or ATV. We’re pleased that Suzuki dealers nationwide have been able to remain an essential business in their communities by offering new models of motorcycles and ATVs, as well as uninterrupted service to their customers.”

* While off-road and youth models are certainly the most popular units during this surge in sales, according to Roadracingworld.com’s casual survey and the Motorcycle Industry Council (MIC), which reports an 18.9% increase in off-highway motorcycle sales in the first quarter of 2020, dealers of all brands and segments are reporting strong sales.

* “Overall, our sales are up at least 50 to 70%,” said Rob McLendon, III, of D&D Cycles, an Aprilia, Kymco, Piaggio, MV Agusta, Triumph, and Vespa dealer in Pensacola, Florida. “I’ve made about three or four extra orders of scooters, alone. I’ve been going to auctions, buying five or six used bikes at a time, which is a lot for us, and selling them all before I can get them fully prepped for resale.”
 
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