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Discussion Starter #1 (Edited)
Car tire survey! Please take!

Hey everyone,

I have a survey out about vehicle tires (not motorcycle; I know that is what is on your mind 99.9% of the time like mine). It is for a class project I am working on. It is a huge project (35-50 pages) and I need all the information I can get. The more people that take it, the better! It is only ten questions and does not take more than a few minutes. It would really help me out if take it!

Thanks in advance!

-Chris

Link to the survey:

http://www.surveymonkey.com/s/6FDGDWB
 

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Just for the record, I own Cooper S/T's in a 255/85/16 for a half ton Chevy, best tire I've ever ran on that pickup, great in all conditions. It's a shame they won't be making them anymore in that size.
 

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Couldn't answer one question, really. I get only the tires Ford sell with that truck or van model. Even Firestone. lol.
 

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Discussion Starter #10
I had to close the survey (due to a slam of immature responses on another forum). I got the information I needed for those who took it seriously (like you guys did). Thank you to those who took it. I posted it on a few different forums and got everything I needed in a matter of hours. I can post the results if anyone would like me to.
 

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Discussion Starter #13
Thanks again to everyone who took it! Sorry if it is hard to read, but the results are posted below:

1. When you think of tires, what brand comes to mind first?
1. List the top 5 brands mentioned and rank them in order of how many times they were mentioned in all of the surveys.
1. GOODYEAR 2. Michelin 3. Bridgestone
4. BF Goodrich 5. Dunlop

2. Select the characteristic(s) you look for when purchasing new tires.
2. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. Price 5. Wet Traction 9. Ride Noise
2. Tread Wear 6. Winter Traction 10. Warranty
3. Handling 7. Dry Traction 11. Dealer Location
4. Type of Tread 8. Off Road 12. Promotions

3. Rank how important each item would be when buying new tires. 6 = Very Important to 1 = Not Important
3. List the “importance” characteristics from highest to lowest.
A. Price E. Location of Dealer
B. Tread Wear F. Warranty
C. Promotional Savings G. Tire Name

4. Choose the adjectives that best describe your attitude about Cooper Tires.
4. For each adjective, count the number of times it is checked. List the adjectives in order from highest to lowest number.
A. Unkown E. Trendy
B. Don’t Care F. Expensive
C. Quite G. Over Rated
D. Cheap

5. Please select the one incentive that might get you to try Cooper Tires.
5. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. $75 off a set of 4 tires 4. Store Display 7. Sweepstakes
2. Buy 4 get 1 free 5. Portion of profit goes to charity
3. Free Cooper Tire Sweatshirt 6. Interactive Website

6. How many times have you purchased Cooper Tires?
6. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. 0 2. 1 3. 2 4. 4
5. 3 6. 7+ 7. 6 8. 5

7. How likely are you to purchase a set of Cooper Tires in the next two years?
7. For each answer, total the likelihood of using the client’s brand.
Very likely: 5 Likely: 24 Unlikely: 31 Very Unlikely: 28





8. Where are you most likely to learn about Cooper Tires?
8. For each item in this questions, total all the numbers. List them here from highest number to lowest number.
1. Other 4. TV ad 7. Facebook 10. Billboards
2. Friends 5. Web ad 8. Mobile phone ad
3. Store Display 6. Magazine ad 9. Company Website

9. Select the words that best describe you:
9. Count and total the items circled and list them with those totals.
67 -Male 18 - Female

0 - Freshman 1 - Sophomore 2 - Junior 13 - Senior 34 - Non-student

10. How old are you?
10. How old are you
1: <18 26:18 – 24 14: 25 – 29 14: 30 – 34 9: 35 – 39
5: 40 – 44 4: 45 – 49 10: 50 – 54 2: 55 – 59 1: 60+
 
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