New Orleans Times-Picayne, July 24, 2005:
City, state and federal emergency officials are preparing to give the poorest of New Orleans' poor a historically blunt message: In the event of a major hurricane, you're on your own. In scripted appearances being recorded now, officials such as Mayor Ray Nagin, local Red Cross Executive Director Kay Wilkins and City Council President Oliver Thomas drive home the word that the city does not have the resources to move out of harm's way an estimated 134,000 people without transportation.
In the video, made by the anti-poverty agency Total Community Action, they urge those people to make arrangements now by finding their own ways to leave the city in the event of an evacuation. "You're responsible for your safety, and you should be responsible for the person next to you," Wilkins said in an interview. "If you have some room to get that person out of town, the Red Cross will have a space for that person outside the area. We can help you. "But we don't have the transportation."
Officials are recording the evacuation message even as recent research by the University of New Orleans indicated that as many as 60 percent of the residents of most southeast Louisiana parishes would remain in their homes in the event of a Category 3 hurricane. Their message will be distributed on hundreds of DVDs across the city. The DVDs' basic get-out-of-town message applies to all audiences, but the it is especially targeted to scores of churches and other groups heavily concentrated in Central City and other vulnerable, low-income neighborhoods, said the Rev. Marshall Truehill, head of Total Community Action. "The primary message is that each person is primarily responsible for themselves, for their own family and friends," Truehill said.
In addition to the plea from Nagin, Thomas and Wilkins, video exhortations to make evacuation plans come from representatives of State Police and the National Weather Service, and from local officials such as Sen. Ann Duplessis, D-New Orleans, and State Rep. Arthur Morrell, D-New Orleans, said Allan Katz, whose advertising company is coordinating officials' scripts and doing the recording. The speakers explain what to bring and what to leave behind. They advise viewers to bring personal medicines and critical legal documents, and tell them how to create a family communication plan. Even a representative of the Society for the Prevention of Cruelty to Animals weighs in with a message on how to make the best arrangements for pets left behind.
Production likely will continue through August. Officials want to get the DVDs into the hands of pastors and community leaders as hurricane season reaches its height in September, Katz said.