Part of it is the economy, but IMHO, they have shot theirselves in the foot with their marketing and refusal to change with the market. Sucssfull baby boomers were eating up that outlaw biker persona for the last few years, well seems the fad is dying out, all the true bikers are alienated and turned off by the high prices and saturated market with cookie cutter Harley's. A few years ago the company was big enough it could have afforded to develop different styles and technology in their bikes, but they chose to remain on course, and now they are paying the price. I am sure they will make it out, but they will not probably be the same.
"Now, I am Become Death, the Destroyer of Worlds"