Originally Posted by dudewhrsmybike
Speaking of every single person...A few weeks back FB showed stats on your page and said the majority of the likes on the page were teenagers from Mexico.
I've seen that. I'm guessing it's from "sponsored" posts. Basically you put in key demographics; male female or both, age group, locale and then key words or areas that you want Facebook to focus on to deliver your ads to.
Here is how the demographics work out:
I tailored mine to both male and female that are 18+, are in the USA, Canada or Mexico, speak English, and highlighted motorcycles as one of their profile interests and then key words like Honda, Yamaha, Suzuki, Kawasaki, ZX-10R, ZX10, ZX10R, Ninja, ZX-6R, ZX6, ZX6R, 636, ZX14, ZX14R, ZX-14R, Busa, Hayabusa, etc, etc were chosen to further specify potential people who would maybe be interested.
Then my ad goes into the system and Facebook delivers it to people it feels may be interested based on their profile data/history and the criteria I selected. Then hopefully they click "like". If they do, I get charged a little bit of dinero and at the end of the ad period Facebook takes a good chunk of change out of my account.
You can also go into the tools Facebook gives you and it breaks down page likes, views and engagement into organic or paid.
I had more people care about race tools for the Suzukis compared to the videos I posted of our baseline testing on the H2 :( That was kind of a sad day haha.
But yeah, whoever's name gets pulled I will try contacting them and talking with them to make sure they're actually into bikes. I want to make sure this goes to someone who will actually use it.