Yes it is HB. It was about $140 retail. I got a discount because i bought it when i bought the bike. It was back ordered for 2 weeks so it too me a little while to get it on there. It doesnt come with blinkers so i just went down to autozone and bought some amber LED strips and wired them in. It takes some patience getting this installed but its definitely worth it. not only does it look better, but it does shed a decent amount of weight compared to the stock undertail. there is a pretty good write up that i followed on here. just search "2011 hot bodies undertail"